Created by
skud
on
2/10/2009
Brand en
A brand is a collection of symbols or messages related to a product, service, or company. Typically, a brand is used to identify a set of products/services/etc that share common features and appeal to a certain market. It is distinct from a product line which has to do with the physical products, rather than the marketing message. [ - ]
What are Properties? Properties
| Property | ID | Expected Type | Description | |
|---|---|---|---|---|
| Parent brand | /business/brand/parent_brand | /business/brand | ||
| Includes brands | /business/brand/includes_brands | /business/brand | ||
| Owner(s) | /business/brand/owner_s | /business/company_brand_relationship | ||
| Colors | /business/brand/colors | /business/brand_colors | ||
| Slogans | /business/brand/slogans | /business/brand_slogan | ||
| Products | /business/brand/products | /business/consumer_product | ||
| Product lines | /business/brand/product_lines | /business/product_line |
Product lines marketed under this brand. |
|
What are Included Types? Included Types
| delete /common/topic | |||
|---|---|---|---|
This type doesn't have any included types. |
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Incoming Properties
| Originating Type | Property | ||
|---|---|---|---|
|
Brand
/business/brand
|
Parent brand
/business/brand/parent_brand
|
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Brand
/business/brand
|
Includes brands
/business/brand/includes_brands
|
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Company-brand relationship
/business/company_brand_relationship
|
Brand
/business/company_brand_relationship/brand
|
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Brand colors
/business/brand_colors
|
Brand
/business/brand_colors/brand
|
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Brand slogan
/business/brand_slogan
|
Brand
/business/brand_slogan/brand
|
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Consumer product
/business/consumer_product
|
Brand
/business/consumer_product/brand
|
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Competitive space mediator
/business/competitive_space_mediator
|
Brand
/business/competitive_space_mediator/brand
|
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Product line
/business/product_line
|
Brand
/business/product_line/brand
|
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| Bases | |||
