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  • The Apple Retail Store is a chain of retail stores owned and operated by Apple Inc., dealing with computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV. All stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public, while some high-profile stores feature a theater for presentations and workshops and a studio for training with Apple products. Under the leadership of Ron Johnson, the former senior Vice President of Retail Operations, the Apple Stores have, according to an article in The New York Times, been responsible for "[turning] the boring computer sales floor into a sleek playroom filled with gadgets". With global sales of US$16 billion in merchandise in 2011, they lead the United States retail market in terms of sales per unit area. As of April 2014, Apple has 424 retail stores in 16 countries, and an online store available in 39 countries, each colloquially known as the Apple Store. Wikipedia

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