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  • Bill Blass Group replaces what was formerly Bill Blass Limited, a fashion house founded by American designer Bill Blass. The Group’s business objective is to sustain and build on the legacy of the iconic fashion designer Bill Blass, who, beginning in the 1970s created a brand known for personifying authentic American chic, impeccable tailoring, and a timeless, elegant, simple and luxurious style. Among many other accolades, Bill Blass was honored with seven Coty awards during his lifetime, which were given solely to designers based in America, and in keeping with that legacy, Chris Benz has joined Bill Blass as Creative Director. Benz, known for his modern design aesthetic, understanding and connection to today’s customer will be instrumental in reimagining Bill Blass.

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