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  • The Chevrolet Corvette is a sports car manufactured by the Chevrolet division of American automotive conglomerate General Motors. The car has been produced through seven generations. The first model, a convertible, was designed by Harley Earl and introduced at the GM Motorama in 1953 as a concept show car. Myron Scott is credited for naming the car after the type of small, maneuverable warship called a corvette. Originally built in Flint, Michigan and St. Louis, Missouri, the Corvette is currently manufactured in Bowling Green, Kentucky and is the official sports car of the Commonwealth of Kentucky. A Corvette has been used as the Indianapolis 500 pace car 12 times. Although there is strong enthusiasm among those baby boomers who remember the Corvette from their youth, General Motor fears the car may have lost its edge and fallen behind competitors from Porsche and Audi in drawing in younger generations. The company also wants to change the perception that the Corvette is a sports car for the Midwest - a car for the successful plumber. About half of its customers are 55 or older, leading an analyst to describe the car being known as an old man's car.

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