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  • Coca-Cola Zero or Coke Zero is a product of The Coca-Cola Company. It is a low-calorie variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. It is marketed as tasting indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different formulation. The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir. Some details have varied from country to country. In the U.S., the letters decline in weight over the course of the word.

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