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  • Efficient Frontier is the leading provider of Search Engine Marketing (SEM) solutions, delivering unprecedented performance for advertisers with large-scale, complex search marketing campaigns. Through our advanced technology and full-service solutions, Efficient Frontierprovide their clients maximum return on investment (ROI), deliver superior service, and provide efficiency, scalability and predictability. Achieve Maximum ROI By delivering customized solutions specific to the business model and goals of each client, employing the most powerful algorithms in the industry, and optimizing to multiple business goals, Efficient Frontiercan achieve greater ROI than any of their competitors. Enjoy Superior Service With a deep understanding of their technology and broad, hands-on industry experience, Efficient Frontier's team provides true responsiveness, and proactively seeks out opportunities to grow campaigns, increase revenue, and decrease costs.Experience Efficiency, Scalability and Predictability Their proprietary technology brings ease and simplicity to managing complex search campaigns, enables significant campaign growth, and creates predictability in opaque marketplaces. There is no campaign too large or complex for Efficient Frontier to optimize and grow. Efficient Frontier manages more than $400 million in annual paid search spend, count 80 of the top 500 search advertisers as clients, and manage over 30 million keywords, providing solutions for enterprise advertisers, mid-tier advertisers, agencies and resellers. Headquartered in Mountain View, California, with global offices in the United Kingdom, France and India, Efficient Frontier is a privately held company that has been in business for more than five years with funding from Redpoint Ventures and Cambrian Ventures.
  • Efficient Frontier is a unified online advertising platform for managing search engine marketing, biddable display advertising, and social media campaigns on behalf of marketers and agencies around the world. Founded in 2002 by Dr. Anil Kamath and Anand Ranganathan, Efficient Frontier applies the principles of modern portfolio theory to drive huge performance improvements in advertising. Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United Kingdom, France, Germany, Australia, and India, and has technology licensing partnerships in Japan, Hong Kong, and Russia. Efficient Frontier won a TiE50 Award at the TiEcon conference in May 2010 for accomplishments in the startup internet sector. In September 2010 Efficient Frontier launched a social media solution, using its same core technology to manage Facebook ad campaigns. Efficient Frontier has been led by President and Chief Executive Officer David Karnstedt since April 2009. On December 1, 2011, Adobe Systems announced that it has entered into a definitive agreement to acquire privately held Efficient Frontier.

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