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  • Got Milk? was an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It ran from October 24, 1993 to February 24, 2014. The campaign has been credited with greatly increasing milk sales in California though not necessarily nationwide. Got Milk? is one of the most famous commodity brand and influential campaigns in the United States.

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