i'm lovin' it is an international brand campaign by McDonald's Corporation primarily aimed at people aged 15￢ﾀﾓ24. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake, in which the slogan appears. In 2007, after a public casting call which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign. Images of those chosen, who had submitted a story and digital photograph which "capture[d] ... themes of inspiration, passion and fun," appear on McDonald's paper bags and cups worldwide. I'd Hit It is the name of a McDonald's banner ad, part of the i'm lovin' it campaign. The phrase is slang for sexual desire: to "hit it" with someone means to have sex with that person, usually used by a man concerning a woman. "I'd hit that" [ - ]

i'm lovin' it is an international brand campaign by McDonald's Corporation primarily aimed at... [ + ]