The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe. Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer of the organization, and Patrick Dolan is the Executive Vice President & Chief Operating Officer. IAB Europe, is a coalition of 27 national IABs across Europe, and over 5500 companies. They publish annually Mediascope Europe, a media consumption research to over 50,000 consumer interviews. The president of the IAB Europe is Guy Phillipson, which also holds the president position in IAB UK. It has developed a number of interface formats for digital advertising metadata, including the Video Ad Serving Template and Video Player-Ad Interface Definition formats. On February 26, 2012, IAB released IAB Standard Ad Unit Portfolio, that included detailed information on all display advertising formats. In June 2011, the IAB, in partnership with the ANA Association of National Advertisers and the 4A’s American Association of Advertising Agencies released the Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense. Wikipedia [ - ]

The Interactive Advertising Bureau is an advertising business organization that develops... [ + ]