Max Miedinger was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once. Between 1926 and 1930, Max was trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule in Zürich. Later, he became a typographer for Globus department store's advertising studio in Zürich, and became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basel, until 1956, where he became a freelance graphic artist in Zürich. Wikipedia [ - ]

Max Miedinger was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk... [ + ]