The Advertising Self-Regulatory Council is the American advertising industry's self-regulatory body. Formerly the National Advertising Review Council, or NARC, the organization changed its name in 2012."The National Advertising Review Council is Now the Advertising Self-Regulatory Council". ASRC. April 23, 2012. http://www.asrcreviews.org/2012/04/the-national-advertising-review-council-is-now-the-advertising-self-regulatory-council. Retrieved May 28, 2012.
NARC was established in 1971 by the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers and the Council of Better Business Bureaus. In 2009, the NARC Board of Directors was expanded to include the chief executive officers of the Direct Marketing Association, Electronic Retailing Association, and Interactive Advertising Bureau. The 11-member Board sets policies and procedures for advertising industry self-regulation. The CBBB provides third-party oversight of the self-regulatory system.
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The Advertising Self-Regulatory Council is the American advertising industry's self-regulatory...
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The Advertising Self-Regulatory Council is the American advertising industry's self-regulatory body. Formerly the National Advertising Review Council, or NARC, the organization changed its name in 2012."The National Advertising Review Council is Now the Advertising Self-Regulatory Council". ASRC. April 23, 2012. http://www.asrcreviews.org/2012/04/the-national-advertising-review-council-is-now-the-advertising-self-regulatory-council. Retrieved May 28, 2012.
NARC was established in 1971 by the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers and the Council of Better Business Bureaus. In 2009, the NARC Board of Directors was expanded to include the chief executive officers of the Direct Marketing Association, Electronic Retailing Association, and Interactive Advertising Bureau. The 11-member Board sets policies and procedures for advertising industry self-regulation. The CBBB provides third-party oversight of the self-regulatory system.
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