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  • Nomis Solutions is the recognized leader in Profit-based Pricing for banking and finance. Powered by price optimization technology, Profit-based Pricing is an innovative approach that enables executives to strategically use pricing to achieve improved financial results, gain insight into customer preferences, and support compliance. The award-winning Nomis Price Optimizer Suite is a set of business solutions that combines pricing analytics, optimization, and execution into a comprehensive pricing strategy and process. The suite includes specific solutions for auto finance, home equity lending, personal lending, mortgage, and deposits. Each solution delivers quick time-to-benefit, increases profits and market share by 10-20%, and provides valuable insights about how customer preferences impact product and portfolio performance, within a strong compliance framework. Select customers include AmeriCredit, Ford Motor Credit Company, GE Consumer Finance, HBoS plc, and WaMu. Headquartered in San Bruno, CA, Nomis Solutions has offices in Charlotte, NC, and London, United Kingdom. Nomis Solutions History Nomis Solutions was founded by Dr. Robert L. Phillips and Simon Caufield in 2002. Dr. Phillips has worked in the area of Price Optimization for 20 years and was instrumental in the adoption of the technology in many industries including: airline, hotel, manufacturing and retail. After successfully generating additional profits for these industries, Dr. Phillips was interested in helping banks and finance companies achieve the same benefits. He partnered with Simon Caufield, an expert in financial services, to identify the unique profitability dynamics of the industry. Banks and finance companies have an immense amount of customer data, which is a critical component to developing price optimization solutions in any industry. Based on the availability of this data as well as the market readiness for an innovative approach to pricing that is focused on the customer and helps maximize profits, Dr. Phillips and Simon Caufield founded the company Nomis Solutions to deliver Profit-based Pricing solutions to the financial services industry.

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