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  • Nu Skin Enterprises is an American direct selling and multilevel marketing company which develops and sells personal care products and dietary supplements. Nu Skin was founded in 1984 in Provo, Utah. The company originated in the U.S. and began its first international operation in Canada in 1990. One year later, the company began operations in Asia with the opening of Hong Kong. In 1996 the company listed on the New York Stock Exchange. The company markets its products in 53 international markets through a network of approximately 950,000 independent distributors. In the 1990s, the Federal Trade Commission investigated Nu Skin over complaints of its multilevel marketing practices. In 1992, Nu Skin reached settlements with 5 states which had accused the company of deceptive advertising and overstating the income earned by distributors. In 1994, following an investigation by the Federal Trade Commission, the company paid $1 million and signed a consent decree prohibiting it from making deceptive or unsubstantiated claims about its products. In 1997, the company paid an additional $1.5 million to the FTC to settle ongoing allegations of unsubstantiated promotional claims.

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