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  • Sports Direct International plc is a British retailing group. Founded in 1982 by Mike Ashley, the company is the UK's largest sporting retailer, and operates over 500 stores worldwide. The company owns a large number of sporting brands, and trades predominantly under the SportsDirect.com brand. Other retailers owned by the company include USC and Lillywhites. The company operates under low margins. Sports Direct has been a publicly traded company since 2007 and is a constituent of the FTSE 100 Index. Mike Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013. Sporting and fashion brands owned include Donnay, Slazenger, Dunlop, Everlast, Kangol, Karrimor and Lonsdale.

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