Topic

Created by metaweb on 10/23/2006

aQuantive ^en

id: /guid/9202a8c04000641f80000000004db418 mid: /m/04wf0s notable type: /business/business_operation notable for: /business/business_operation on the web: wikipedia.org

aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly-created Advertiser and Publisher Solutions Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive. Wikipedia [ - ]

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ID /type/object/id

/en/aquantive

GUID /type/object/guid

#9202a8c04000641f80000000004db418

Type /type/object/type

Name /type/object/name

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aQuantive

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Key /type/object/key

Timestamp /type/object/timestamp

Monday, October 23, 2006 1:02 AM

Permission /type/object/permission

/boot/all_permission

Creator /type/object/creator

metaweb

Attribution /type/object/attribution

Freebase Staff

Search /type/object/search

Machine ID /type/object/mid

/m/04wf0s

Also known as /common/topic/alias

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aQuantive, Inc
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AVENUE A INC
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AQUANTIVE INC

Description /common/topic/description

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An Overview of aQuantive, Inc. Founded in 1997 and headquartered in Seattle, aQuantive, Inc. helps global companies tap into the incredible marketing power of today's digital media. Through its operating units - interactive agency Avenue A | Razorfish, digital marketing technology provider Atlas, as well as DRIVEpm, a performance media company - aQuantive is positioned to bring value to any interaction in the digital marketplace. As a leader in digital marketing services and technologies, aQuantive, Inc. has developed many pioneering methods and solutions, such as: Action tags as a fundamental technique for making advertising accountable Methodology for measuring the return on investment from online advertising Awareness conversions (also known as view-based conversions) to evaluate online branding Control group methodology that proves the effectiveness of online branding The first buy-side digital marketing system for ad agencies and media groups Online GRP Reach and Frequency Forecaster Brand Exposure Duration metric that quantifies the value of online rich media ChannelScope™, a proprietary and patent-pending capability that quantifies the offline sales impact of online advertising campaigns. Atlas Search, the industry’s first integrated paid search and online campaign management system
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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly-created Advertiser and Publisher Solutions Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive. Wikipedia

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Image /common/topic/image

Official website /common/topic/official_website

Topic equivalent webpage /common/topic/topic_equivalent_webpage

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Social media presence /common/topic/social_media_presence

Topical webpage /common/topic/topical_webpage

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http://www.aquantive.com/

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Properties /common/topic/properties

Article /common/topic/article

Weblink /common/topic/weblink

Notable for /common/topic/notable_for

Business Operation

Notable types /common/topic/notable_types

Employees and other personnel /business/employer/employees

Person	Title	From	To
Edit Delete Edit localized... View CVT Brian McAndrews	Chief Executive Officer	-	-
Edit Delete Edit localized... View CVT Karl Frederick Siebrecht	President	-	-
Edit Delete Edit localized... View CVT Brian McAndrews	President	-	-
Edit Delete Edit localized... View CVT Michael T Galgon	Chief Strategy Officer	-	-
Edit Delete Edit localized... View CVT Clark M Kokich	President	-	-
Edit Delete Edit localized... View CVT M Wayne Wisehart	Chief Financial Officer	-	-

Number of employees /business/employer/number_of_employees

number	date	Source
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Venture Investors /venture_capital/venture_funded_company/venture_investors

Investor	Investment Round	Date	Currency	Amount
Edit Delete Edit localized... View CVT Oak Investment Partners	-	-	-	-

Total Venture Investment Raised /venture_capital/venture_funded_company/total_venture_investment_raised

Currency	Amount	Valid Date	Source
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Revenue /business/business_operation/revenue

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Operating Income /business/business_operation/operating_income

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Net profit /business/business_operation/net_profit

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Total Assets /business/business_operation/assets

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Current Liabilities /business/business_operation/current_liabilities

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Total Liabilities /business/business_operation/liabilities

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Retained Earnings /business/business_operation/retained_earnings

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Competitive space /business/business_operation/competitive_space

Space	Brand	Portion
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Major customer /business/business_operation/major_customer

Industry /business/business_operation/industry

Business Services, NEC

Market capitalization /business/business_operation/market_capitalization

Currency	Amount	Valid Date	Source
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Object generation time /freebase/object_profile/object_generation_time

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Monday, May 20, 2013 8:58 PM

Link count /freebase/object_profile/link_count

Geographic scope /organization/organization/geographic_scope

Sectors /organization/organization/sectors

Headquarters /organization/organization/headquarters

Street Address	City/Town	State/Province/Region	Postal Code
Edit Delete View CVT 821 2nd Avenue Suite 1800	Seattle	Washington	98104
Edit Delete View CVT 821 SECOND AVENUE, SUITE 1800	Seattle	Washington	98101
Edit Delete View CVT SMITH TOWER 506 2ND AVENUE 9TH FLOOR	Seattle	Washington	98101

Date founded /organization/organization/date_founded

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1997

Founders /organization/organization/founders

Board members /organization/organization/board_members

Person	Title	Role	From	To
Edit Delete Edit localized... View CVT Nicolas J Hanauer	-	-	-	-
Edit Delete Edit localized... View CVT Linda J Srere	-	-	-	-
Edit Delete Edit localized... View CVT Jaynie M Studenmund	-	-	-	-
Edit Delete Edit localized... View CVT Richard P Fox	-	-	-	-
Edit Delete Edit localized... View CVT Jack Sansolo	-	-	-	-
Edit Delete Edit localized... View CVT Michael B Slade	-	-	-	-

Committees /organization/organization/committees

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Involved in merger /organization/organization/involved_in_merger

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Product of merger /organization/organization/product_of_merger

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Spin offs /organization/organization/spin_offs

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Parent /organization/organization/parent

Parent	From	To
Edit Delete Edit localized... View CVT Microsoft	-	-

Child /organization/organization/child

Child	From	To
Edit Delete Edit localized... View CVT DRIVE Performance Solutions	-	-
Edit Delete Edit localized... View CVT Razorfish	-	-
Edit Delete Edit localized... View CVT Atlas Solutions	-	-