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<p>EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves "EA Sports Network" (EASN) with pictures or endorsements of real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Elite, FIFA, NHL, Madden NFL, and NASCAR.
Most games under this brand are developed by EA Canada, the studio of Electronic Arts in Burnaby, British Columbia, as well as at EA Blackbox, Vancouver, British Columbia and EA Tiburon in Maitland, Florida. EA Sports mainly competes with 2K Sports.
EA Sports' early motto was If it's in the game, it's in the game, later changed to "It's in the game" This tag line, strategized by Don Transeth, written by Jeff Odiorne and Michael Wilde, and delivered by the voice of EA Sports, Andrew Anthony, has become a cultural rallying cry throughout the sports universe.
Unlike some other companies, EA Sports has no special ties to a single platform, which means that all games are released for the best-selling active platforms, sometimes long after most other</p>

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