<p>KMVQ-FM (99.7 FM, "99-7 Now") is a broadcast radio station in San Francisco, California in the United States. The station, known as "99-7 Now", broadcasts a Top 40 (CHR) format with a Rhythmic lean.
KMVQ's HD2 channel features a Dance format, billing themselves as "Pulse Radio." The move came about after KNGY dropped their Dance format for Top 40/CHR in September 2009.
The 99.7 FM was originally owned by NBC, with sister station KNBR. The station signed on the air on October 12, 1949 as KNBC-FM. At various times, they aired a middle of the road format as KNBR-FM and an all-news format as KNAI-FM.
In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled Hot adult contemporary by the radio industry. The station became KYUU.
Over time, the station migrated to more of a contemporary hit radio format as "The Hit Music Station". By 1986, the station migrated back to an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.
In 1988, NBC decided</p>