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  • Kix is a cereal brand that was introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota. The cereals are extruded expanded puffed grain products made with whole grain corn. The grain is processed and expanded. Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape by extrusion through a die. It was the first cereal manufactured with this process. Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed. Just months after the United States dropped an atomic bomb on Hiroshima, Kix offered an atomic bomb ring in exchange for a box top and 15 cents. The ring was purported to detect radiation. In her book Paul Revere and the Raiders: History Repeats Itself, Claudia Doege purports that Barry Mann and Cynthia Weil were initially inspired to write the song "Kicks" by a box of Kix. The song was popularized by Paul Revere & the Raiders in 1966.

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