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  • Carl J. Yankowski is a CEO who has held senior positions at Polaroid, Pepsi, General Electric, Sony Electronics, Reebok, and Palm, Inc.. Besides consulting, he most recently was CEO of Ambient Devices. Yankowski attended high school in Butler, Pennsylvania, graduating in 1966. He attended the Massachusetts Institute of Technology, gaining simultaneous degrees in electrical engineering and management, and taking a humanities minor in Art History at Wellesley College. Upon graduation he worked as a systems analyst for Procter & Gamble but discovered that he enjoyed leveraging both marketing and technology. He developed new products and promotional campaigns for Pringles and Duncan Hines mixes. He then moved to Memorex where he helped develop the first high-performance cassette tapes, and with Ella Fitzgerald worked on the "Is It Live Or Is It Memorex" campaign before joining Pepsi, expanding Mountain Dew, launching 2 L plastic bottles and back-lit vending machines, and working on the three-year Pepsi Challenge campaign for PepsiCo, beating Coke in market share for the first consistent time. At General Electric, he helped develop the Spacemaker range with its "We Bring Good Things to Life" campaign. Then he worked in the U.S. and London as divisional CEO of Cadbury Schweppes, focused on new soft drink delivery systems. Wikipedia

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