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  • Cloo is a digital cable television channel with programming dedicated to the crime and mystery genres. It is owned and operated by NBCUniversal. It launched on January 1, 2006, replacing Trio. Cloo debuted as Sleuth on DirecTV on June 1, 2006, and on Dish Network nine days later. Cloo focuses on mystery entertainment, with the majority of the channel's programming borrowed from sister channels NBC and USA Network. However, often it will air off-brand movies such as The 40-Year Old Virgin to boost sagging ratings. On August 15, 2011 Cloo was rebranded from its former name of Sleuth, in order to be able to trademark and own the name. NBCUniversal cannot do so with the name Clue because Hasbro owns the rights to it with their board game Clue. NBCUniversal also explained that another reason for the name change was the word "Sleuth" is too common for search engines. Wikipedia

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