<div><p>Search experience optimization (SXO) refers specifically to the user’s experience, and is defined as the website optimization process which encompasses all of the following:</p>
<ol><li>Entry of the initial search query</li>
<li>Selection of the the most relevant resource served up by the search engine</li>
<li>Navigation of the website, to arrive at the desired goal</li>
<li>Finalization of the transition from searcher to customer (conversion)</li>
</ol><p>The entire process, entitled SXO, marks a seminal point in the sometimes difficult relationship between users, search engines and SEO practitioners. According to John Britsios, CEO of SEO Workers, it embodies a major change, in that for the first time, all three are united with a common goal and common motivations. As semantic search continues to develop, utilizing microformats and RDFa technology, SXO will effectively eliminate the motivation for greyhat and blackhat SEO activities, and play a large part in eliminating a great deal of spamdexing from the internet, while helping the search engines to serve up increasingly relevant search results to the users.
Search experience optimization (SXO) is comprised of SEO (search engine optimization) techniques (both on-page and off-page) and CRO (conversion rate optimization), and there is a considerable overlap between the two disciplines.
The goal of search experience optimization (SXO) is to make the entire user experience as easy, pleasant and efficient as possible.</p></div>