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14 Topic topics matching:
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| x Ad.WRIGHT Communications Pte Ltd |
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Ad.WRIGHT is a Full Service Interactive and Ideas Agency encompassing Branding, Advertising, Marketing, Communications, Web 2.0 & Web 3.0 Providing Digital Branding, Web Design, Content, Search, Architecture & Technology Consulting. Strong...
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| x Brand |
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A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".
Some people distinguish...
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| x Brand management |
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a...
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| x Ogilvy & Mather |
Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 16,000...
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| x Brand name |
The brand name is often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a "brand name" constitutes a type of trademark...
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| x Brand identity |
How the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is...
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| x Brand personality |
Brand personality is the attribution of human personality traits to a brand as a way to achieve differentiation. Such brand personality traits may include seriousness, warmth, or imagination. Brand personality is usually built through long-term...
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| x Band promise | ||
| x Brand equity | ||
| x Co-branding |
Co-branding refers to several different marketing arrangements:
Co-branding is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:
Co-branding is an arrangement that...
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| x Brand Strategist |
Brand Strategists are responsible for developing new brand strategies and integrating existing brand strategies into business initiatives. A Brand Strategist's specific duties include:
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| x Brand manager |
Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising,...
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| x Brand Strategy | ||
| x Brand strategy |
A plan for the systematic development of a brand to enable it to meet its agreed objectives.
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