4AD

4AD is a British independent record label that was started in 1979 by Ivo Watts-Russell and Peter Kent, funded by Beggars Banquet Records, and is still active today. It now forms part of the Beggars Group, along with Matador Records, Rough Trade Records and XL Recordings, and 4AD currently has the likes of Beirut, The Big Pink, Blonde Redhead, Bon Iver, The Breeders, Camera Obscura, TV on the Radio, and Scott Walker on their roster. Ivo Watts-Rus... more

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Founders

Ivo Watts-Russell

Ivo Watts-Russell (born 1954 in Northamptonshire, England) is the founder and ex-president of the English indie record label 4AD. He has also produced several records, himself preferring to use the term "musical director" to explain his role in the creation. One of his most famous productions is...
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