Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners. Sometimes a specific group of people.) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is ...
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Organizations in this sector:
- AMIN Worldwide ,
- Advertising Association ,
- Advertising Research Foundation ,
- Advertising Standards Authority ,
- Association of National Advertisers ,
- Commercial Closet Association ,
- Committee of Advertising Practice ,
- Creative Education Foundation ,
- History of Advertising Trust ,
- Interactive Advertising Bureau
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Also known as:
- advertisement,
- ad,
- advert