Advertising

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Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these... full article at wikipedia

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quotation	author	source
Promise, large promise, is the soul of an advertisement.	Samuel Johnson
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.	Peter Drucker
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.	Aldous Huxley
We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.	Daniel J. Boorstin
One ad is worth more to a paper than forty editorials.	Will Rogers
The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.	Samuel Johnson
However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.		Unknown
Early to bed, early to rise, work like hell, and advertise.	Laurence J. Peter
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.	Raymond Chandler
Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.	E. B. White
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The original description for this topic was automatically generated from the Wikipedia article "Advertising" licensed under the GNU Free Documentation License.

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Topic History

Created by Metaweb Oct 22, 2006

Last edited by aaronmsb Aug 13, 2008

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