Alexa Internet, Inc. is a California, U.S.-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company's web traffic reporting.
The company's premises are in Building 37 of the Presidio of San Francisco in San Francisco, California.
Alexa Internet was founded in 1...
more
Alexa Internet, Inc. is a California, U.S.-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company's web traffic reporting.
The company's premises are in Building 37 of the Presidio of San Francisco in San Francisco, California.
Alexa Internet was founded in 1996 by Brewster Kahle and Bruce Gilliat claiming it would improve internet searching by tracking user decisions and using that data to aid future searches.
The company's name was chosen in homage to the Library of Alexandria, drawing a parallel between the largest repository of knowledge in the ancient world to the potential for the Internet if the alleged search problem could be solved. In addition, ALEXA was originally an abbreviation for Address Lookup EXperts Authority.
The company offered a toolbar that gave Internet users suggestions on...
less
