Amobee

Amobee has launched a new media system for ad-funding the entire mobile content and communication business.

Amobee is the only media system capable of dynamically inserting targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, WAP etc., using a single, telco-grade ad-serving infrastructure. 

Headquartered in the San Francisco, the company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital and Globespan. Amobee has commercial offices in London and San Francisco, with R&D in Herzliya, Israel.

What We Believe In

1. Mobile users will engage with an ad-model if they are given a choice and if they understand what they will get in exchange for their engagement. We believe in providing a user-centric, permission-based model and ensuring that consumers are always in control and that they get value in return for ads . The advertising should be presented in a relevant, contextual, targeted, personalized user friendly manner. 

2.We believe the Mobile Operators are key to leveraging the value of mobile media because:

• Operators have a trusted relationship with their subscribers
• Operators own valuable media properties in their own right
• Operators hold the key to mobile media’s unique selling proposition: user data (CRM, Location, transaction history)
• Operators have a unique, all-encompassing view of the user across all channels, which allows for optimal ad inventory usage.

3. We believe that the ‘user-paid’ model is one of the key barriers to the growth of mobile data consumption and revenues. As the mobile phone is fast becoming a media channel, bringing advertisers on board in a way that creates value for all stakeholders will lead to increased data consumption and greater revenues.

4. We need to make it scalable and easy for Advertisers to engage. Providing a holistic, scalable one-stop solution will help make mobile a more attractive media channel.

5. ‘Ad-funded’ does not necessarily mean ‘free’. We believe in offering the user a choice between various levels of ad-funding and full price, ad-free content.