An Overview of aQuantive, Inc.
Founded in 1997 and headquartered in Seattle, aQuantive, Inc. helps
global companies tap into the incredible marketing power of today's
digital media. Through its operating units - interactive agency Avenue
A | Razorfish, digital marketing technology provider Atlas, as well as
DRIVEpm, a performance media company - aQuantive is positioned to bring
value to any interaction in the digital marketplace.
More
An Overview of aQuantive, Inc.
Founded in 1997 and headquartered in Seattle, aQuantive, Inc. helps
global companies tap into the incredible marketing power of today's
digital media. Through its operating units - interactive agency Avenue
A | Razorfish, digital marketing technology provider Atlas, as well as
DRIVEpm, a performance media company - aQuantive is positioned to bring
value to any interaction in the digital marketplace.
As a leader in digital marketing services and technologies, aQuantive,
Inc. has developed many pioneering methods and solutions, such as: |
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Action tags as a fundamental technique for making advertising accountable |
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Methodology for measuring the return on investment from online advertising |
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Awareness conversions (also known as view-based conversions) to evaluate online branding |
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Control group methodology that proves the effectiveness of online branding |
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The first buy-side digital marketing system for ad agencies and media groups |
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Online GRP Reach and Frequency Forecaster |
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Brand Exposure Duration metric that quantifies the value of online rich media |
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ChannelScope™,
a proprietary and patent-pending capability that quantifies the offline
sales impact of online advertising campaigns. |
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Atlas Search, the industry’s first integrated paid search and online campaign management system |
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