Beeline (Russian: Билайн) is the trademark of Russia's third-largest wireless and second-largest telecom operator, OJSC VimpelCom (ОАО ВымпелКом). Its headquarters is located in Moscow. Since 2009, OJSC VimpelCom has been a subsidiary of VimpelCom Ltd. (based in Amsterdam). VimpelCom's main competitors in Russia are Mobile TeleSystems and MegaFon.
Beeline's brand was designed in 2005 by Wolff Olins as a re-brand for their old corporate identity, ...
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Beeline (Russian: Билайн) is the trademark of Russia's third-largest wireless and second-largest telecom operator, OJSC VimpelCom (ОАО ВымпелКом). Its headquarters is located in Moscow. Since 2009, OJSC VimpelCom has been a subsidiary of VimpelCom Ltd. (based in Amsterdam). VimpelCom's main competitors in Russia are Mobile TeleSystems and MegaFon.
Beeline's brand was designed in 2005 by Wolff Olins as a re-brand for their old corporate identity, assisted by Marina Willerr. Until the re-brand of MTS it was considered the most valuable brand in Russia.
VimpelCom was founded in 1992 and initially operated AMPS/D-AMPS network in Moscow area. In 1996 it became the first Russian company listed on the New York Stock Exchange (NYSE: VIP).
In 1997 the company began GSM network roll-out. In 2001 it started GSM networks throughout Russia's regions, having gradually increased its regional presence to the majority of Russia's territory.
In 2004, VimpelCom, in its first move outside Russia's...
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