Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN). Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent partners and generate a turnover of over €2 billion per year.
In 1960, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso...
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Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN). Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent partners and generate a turnover of over €2 billion per year.
In 1960, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" is formed.
In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of...
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