Bluebird Records is a sub-label of RCA Victor Records originally created in 1932 to counter the American Record Company in the "3 records for a dollar" market. Along with ARC's Perfect Records, Melotone Records and Romeo Records, and the independent US Decca label, Bluebird became one of the best selling 'cheap' labels of the 1930s and early 1940s.
RCA's first foray into the budget market was the 35c Timely Tunes. Sold through Montgomery Ward sto...
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