The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
The plots of each of the films differ, but one constant remains: Clive Owen plays "The Driver", a man who goe...
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The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
The plots of each of the films differ, but one constant remains: Clive Owen plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs.
On April 26, 2001, John Frankenheimer's Ambush premiered on the BMW Films website and, two weeks later, was followed by Ang Lee's Chosen. Soon after, director Wong Kar-Wai was tapped to make a third film entitled The Follow, a dramatic piece about a runaway wife being followed by "The Driver". The film debuted at the Cannes Film Festival and received rave reviews. It was followed by Guy Ritchie's Star...
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