Bruce Fairchild Barton (5 August 1886 – 5 July 1967) was an American author, advertising executive, and politician.
Born in Tennessee in 1886, he graduated from Amherst College in 1907. He worked as a publicist and magazine editor before co-founding the Barton, Durstine & Osborn (BDO) advertising agency in 1919. Nine years later the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn (BBDO). Barton headed the ...
more
Bruce Fairchild Barton (5 August 1886 – 5 July 1967) was an American author, advertising executive, and politician.
Born in Tennessee in 1886, he graduated from Amherst College in 1907. He worked as a publicist and magazine editor before co-founding the Barton, Durstine & Osborn (BDO) advertising agency in 1919. Nine years later the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn (BBDO). Barton headed the agency until 1961, building it into one of the industry's leaders. Among other famous campaigns, he created the character of "Betty Crocker". He is also credited with naming General Motors and General Electric. Politically conservative, he offered his public relations expertise to many Republican candidates over the years. A staunch opponent of Roosevelt and the New Deal, he served two terms in the United States House of Representatives (1937-1941), and ran in 1940 unsuccessfully for U.S. Senator from New York.
Barton was most famous, however,...
less
