Bruno S. Frey (born May 4, 1941 in Basel, Switzerland) is a Swiss economist. He is a Distinguished Professor of Behavioral Science at Warwick Business School, University of Warwick (UK), and a professor at the University of Zurich. He may be best known for his critique of Homo economicus or economic man, arguing that it places excessive emphasis on extrinsic motivation rather than intrinsic motivation. Another field where his contributions have g...
More
Bruno S. Frey (born May 4, 1941 in Basel, Switzerland) is a Swiss economist. He is a Distinguished Professor of Behavioral Science at Warwick Business School, University of Warwick (UK), and a professor at the University of Zurich. He may be best known for his critique of Homo economicus or economic man, arguing that it places excessive emphasis on extrinsic motivation rather than intrinsic motivation. Another field where his contributions have gained considerable attention is the economic analysis of happiness. Frey has written, co-written or edited more than a dozen books and has written more than 350 journal articles, mostly in economics journals, but also in political science, sociology and psychology.
Bruno Frey's main focus lies on the application of economics to new areas (politics, art, history, terrorism and war, family) and the extension of the model of human behavior to incorporate psychological and sociological elements. He has been among the first economists to deal with:...
Less
