Cap'n Crunch is a sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company and introduced in 1963.
Pamela Low, a flavorist at Arthur D. Little and "the mother of Cap'n Crunch," developed the flavor from a brown sugar and butter recipe that her grandmother had served over rice.
Others credited with contributing to the development of Cap'n Crunch include former Quaker Oats food scientist turned winemaker, Chaim Di Arie who invent...
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Cap'n Crunch is a sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company and introduced in 1963.
Pamela Low, a flavorist at Arthur D. Little and "the mother of Cap'n Crunch," developed the flavor from a brown sugar and butter recipe that her grandmother had served over rice.
Others credited with contributing to the development of Cap'n Crunch include former Quaker Oats food scientist turned winemaker, Chaim Di Arie who invented the flavor extrusion process used to put the flavors from Pamela Low's recipe into the actual cereal. In 1965 the Quaker Oats company awarded Robert Rountree Reinhart Sr the Fredus N. Peters Award for his leadership in directing the development team of Cap'n Crunch.
Captain Crunch was one of the first cereals to use oil in its recipe as a flavor delivery mechanism — causing problems during the cereal's development.
Cap'n Crunch TV commercials have aired since 1963. The first Cap’n Crunch commercials, featured four children (Alfie,...
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