Central Independent Television, more commonly known as Central (now ITV Central) was the Independent Television contractor for the Midlands, created following the restructuring of ATV and commencing broadcast on 1 January 1982. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited. The main news programme it broadcast for the region is Central Tonight.
During the 1970s, the previous Midlands licence holder A...
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Central Independent Television, more commonly known as Central (now ITV Central) was the Independent Television contractor for the Midlands, created following the restructuring of ATV and commencing broadcast on 1 January 1982. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited. The main news programme it broadcast for the region is Central Tonight.
During the 1970s, the previous Midlands licence holder ATV had often been criticised for its lack of regionality to its area. Although ATV had purpose-built a modern colour production complex in the centre of Birmingham many of its major productions were recorded at its main studios at Elstree, London, a legacy of when the company also served London at the weekends prior to 1968. Equally, its corporate headquarters were in Central London.
ATV attempted to address its problem in 1980 as part of its franchise re-application; with plans for a second major facility in the area (to be based in...
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