Cheerios is a brand of breakfast cereal. Cheerios was first produced on June 19, 1941 and is marketed by the General Mills cereal company of Golden Valley, Minnesota, as the first oat-based, ready-to-eat cold cereal. It was called Cheeri Oats at first, later changed to Cheerios because of a trade name dispute with Quaker Oats. The name fit the "O" shape of the cereal pieces. In some other countries, including the United Kingdom, it is sold by Cer...
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Cheerios is a brand of breakfast cereal. Cheerios was first produced on June 19, 1941 and is marketed by the General Mills cereal company of Golden Valley, Minnesota, as the first oat-based, ready-to-eat cold cereal. It was called Cheeri Oats at first, later changed to Cheerios because of a trade name dispute with Quaker Oats. The name fit the "O" shape of the cereal pieces. In some other countries, including the United Kingdom, it is sold by Cereal Partners under the Nestlé brand. This was also the case until Mid-2009 in Australia and New Zealand, but Cheerios are now branded as an Uncle Tobys product. In 2008, Cheerios released a line of Snack Mix, in Original and Cheese flavors. All Cheerios shipped to the east coast of the United States are manufactured in the General Mills plant in Buffalo, New York. In 2009, a dispute developed regarding the FDA considering Cheerios an "unapproved new drug" because of its marketing and health claims.
In May 2009, The U.S. Food and Drug...
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