Chevrolet (pronounced /ˌʃɛvrəˈleɪ/, of Swiss origin) (also known as Chevy /ˈʃɛvi/) is a brand of automobile produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant in 1911, Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, and continues to hold its posit...
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Chevrolet (pronounced /ˌʃɛvrəˈleɪ/, of Swiss origin) (also known as Chevy /ˈʃɛvi/) is a brand of automobile produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant in 1911, Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, and continues to hold its position as General Motors' highest-selling brand to the present day, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks. Its number one seller in the United States and Canada is the Silverado pickup.
Louis Chevrolet was a race-car driver, and William Durant, founder of (GM), had been forced from the management of GM in 1910. He wanted to use Chevrolet's designs to rebuild his own reputation. As head of Buick Motor...
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