Chris Larsen is the Chairman and Founder of E-LOAN®, an online consumer direct lender dedicated to providing consumers with a Radically Simple SM
way to obtain mortgage, auto and home equity loans. Under Mr. Larsen's
leadership, E-LOAN (Nasdaq: EELN) has originated over $25 billion in
consumer loans. In June 2004, an independent study conducted by TRUSTe
and The Ponemon Institute ranked E-LOAN as one of the top 20 most
trusted companies for priva...
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Chris Larsen is the Chairman and Founder of E-LOAN®, an online consumer direct lender dedicated to providing consumers with a Radically SimpleSM
way to obtain mortgage, auto and home equity loans. Under Mr. Larsen's
leadership, E-LOAN (Nasdaq: EELN) has originated over $25 billion in
consumer loans. In June 2004, an independent study conducted by TRUSTe
and The Ponemon Institute ranked E-LOAN as one of the top 20 most
trusted companies for privacy in America. And in March 2005, E-LOAN
received the overall highest rating in the independent Online Customer
Respect Study of North America's largest financial services firms.
In
1996, Mr. Larsen founded E-LOAN based on the belief that by leveraging
the Internet and building a company on a foundation of pro consumer
values, the consumer lending experience could be completely
revolutionized. In addition to using the Internet to make the lending
process faster, easier and lower cost for consumers, Mr. Larsen has
drawn upon pro consumer values to build E-LOAN into a trusted brand by
taking radically pro consumer actions.
For example, E-LOAN became the first company to provide consumers with access to their FICO®
credit scores and to advocate credit score disclosure laws. In
addition, Mr. Larsen and E-LOAN co-founded and financially backed
Californians for Privacy Now (CFPN), a coalition credited for the
passage of the strongest consumer financial privacy protection law in
the nation. More recently, Mr. Larsen has been advocating that
financial institutions disclose their offshore outsourcing programs to
consumers and enable them to opt-out of them.
Prior to
E-LOAN, Mr. Larsen served President of Palo Alto Funding Group, the
mortgage brokerage he co-founded in 1992 and E-LOAN's predecessor
company. Prior to business school, Mr. Larsen held positions at Chevron
Corporation and NASA Ames Research Center. Mr. Larsen holds an M.B.A.
degree from Stanford University and a B.S. degree from San Francisco
State University, where he was named the 2004 Alumnus of the Year.
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