Cinnamon Toast Crunch (Previously called Cinnamon Grahams in the UK but now called Curiously Cinnamon, known as Croc-en-cannelle in French Canada) is a brand of breakfast cereal produced by General Mills and Nestle. The cereal was first produced in 1984. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a bite-sized crunch. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Odd...
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Cinnamon Toast Crunch (Previously called Cinnamon Grahams in the UK but now called Curiously Cinnamon, known as Croc-en-cannelle in French Canada) is a brand of breakfast cereal produced by General Mills and Nestle. The cereal was first produced in 1984. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a bite-sized crunch. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Oddly, because of it containing rice, one can hear "snap" sounds coming from it, much like Rice Krispies.
Originally the cereal featured plain squares but currently features an artificial "cinnamon swirl" coloration in each piece. Starting in 1987 there were three animated bakers as the mascots, none of which were originally named but the ones with Wendell are sometimes incorrectly credited as Bob and Quello. According to an inquiry response from General Mills Customer Service:
"These little guys were cute bakers complete with chef hats and...
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