Concept art

Concept art is a type of illustration used in the preproduction stage of a product, in order to visualize and adjust the final outcome. The term "concept art" as opposed to "concept design" or "visual development" is especially used in the entertainment industries, where the discipline may be used for determining the look, feel and colors of characters, weapons, game levels, moods, stages and elements in a movie or video game.

Also known as:

  • Concept design,
  • Game art,
  • Movie art,
  • Visual development
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