Conversational marketing

Conversational Marketing arose as a current buzz phrase after the Cluetrain Manifesto, the first thesis of which is 'All markets are conversations'. Conversational Marketing is the engagement of social media by a corporation to promote their product or brand. It differs from traditional forms of "customer touch" because the company may enter into an online dialogue which is stored publicly in a forum or blog. The company may also take the convers... more

Conversational Marketing arose as a current buzz phrase after the Cluetrain Manifesto, the first thesis of which is 'All markets are conversations'. Conversational Marketing is the engagement of social media by a corporation to promote their product or brand. It differs from traditional forms of "customer touch" because the company may enter into an online dialogue which is stored publicly in a forum or blog. The company may also take the conversation offline. As of September 2007, it seems to be a Buzzword in marketing and Customer relationship management. The idea is to break down the common assumption that marketing involves the broadcasting of information from a marketer to an audience, and replace it with something more interactive. As said above, this idea has appeared in Cluetrain Manifesto. Online PR guru Shel Israel, co-author of Naked Conversations, writes in 2004 that, "Conversational Marketing is nothing new. It’s basically the concept that people respond better to lowered... less