Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer.
In a CPM (Cost-per-Thousand) pricing model, advertisers are forced to pay for wasted impressions. CPC (Cost-per-Click) pricing models, commonly found on search engines, compel advertisers to pay for clicks from people that might never sign up on the advertiser landing page. ...
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Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer.
In a CPM (Cost-per-Thousand) pricing model, advertisers are forced to pay for wasted impressions. CPC (Cost-per-Click) pricing models, commonly found on search engines, compel advertisers to pay for clicks from people that might never sign up on the advertiser landing page. In complete contrast, advertisers can pay only for qualified sign-ups using CPL pricing models. CPL pricing models are at the pinnacle of the online advertising ROI hierarchy.
CPL advertising enables advertisers to generate guaranteed returns on their online advertising dollars, which is especially useful in a tough economy. It's no surprise that CPL advertising has shown explosive growth in recent times - in fact, IDC projects CPL advertising to be the fastest growing segment of online advertising.
CPL advertising is also commonly called...
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