Creative Technology Limited (SGX: C76) is a listed manufacturer of computer multimedia products based in Singapore, where the firm was founded and now under the executive direction of Sim Wong Hoo on July 1, 1981. It has more than 5,000 employees worldwide. The American subsidiary of the company is known as Creative Labs, Inc..
Creative began as a computer repair shop, where Sim developed an add-on memory board for the Apple II computer. Later, t...
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Creative Technology Limited (SGX: C76) is a listed manufacturer of computer multimedia products based in Singapore, where the firm was founded and now under the executive direction of Sim Wong Hoo on July 1, 1981. It has more than 5,000 employees worldwide. The American subsidiary of the company is known as Creative Labs, Inc..
Creative began as a computer repair shop, where Sim developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card.
In 1987, Creative released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System(C/MS), featuring two Philips SAA 1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market the product. The...
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