Def Jam South is the southern division of Def Jam Recordings. The label is best-known for launching the career of Ludacris and his Disturbing tha Peace group and label. In 2003, the label shut down but was relaunched in 2005. They have also jump-started the career of Young Jeezy.
In the late 1990s, hip hop's main popularity moved from East Coast hip hop to Southern hip hop. Russell Simmons, the founder of Def Jam which is a New York-based label, ...
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Def Jam South is the southern division of Def Jam Recordings. The label is best-known for launching the career of Ludacris and his Disturbing tha Peace group and label. In 2003, the label shut down but was relaunched in 2005. They have also jump-started the career of Young Jeezy.
In the late 1990s, hip hop's main popularity moved from East Coast hip hop to Southern hip hop. Russell Simmons, the founder of Def Jam which is a New York-based label, wanted to capitalize off of the success that southern rap was having. He would recruit Scarface, who is a southern rap legend and member of the Geto Boys to be the head of the label. By 1999, the label was established. Also in 1999, an Atlanta DJ, Chris Luva Luva, would begin rapping under the moniker Ludacris. He would release his debut album Incognegro independently on his own record label Disturbing tha Peace label. Scarface would end up hearing the CD while he was visiting Atlanta. He quickly made a deal to distribute Ludacris and all of...
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