DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City, United States.
DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the ...
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DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City, United States.
DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman & JMI Equity in July 2005. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. In March 2008, Google acquired DoubleClick.
Internet Advertising Network was started by Kevin O'Connor and Dwight Merriman in 1995. IAN and the DoubleClick division of Poppe-Tyson (a division of Bozell, Jacobs, Kenyon & Eckhardt advertising) were merged into a new corporation named DoubleClick in 1996. DoubleClick was first in the online media rep business—that is,...
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