Electra Bicycle Company

Electra Bicycle Company is a Vista, California-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern cruiser bicycles and helped bring the cruiser bike back into more popular use. Bänziger, a Swiss national, grew up in the Swiss Embassy in East Berlin fascinated with California and action sports. When he was a teenager, he began designing and manufacturing snowboards in Germany... more

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