A euphemism is a substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener, or to make it less troublesome for the speaker, as in the case of doublespeak. The deployment of euphemisms is a central aspect within the public application of political correctness.
It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names ...
more
A euphemism is a substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener, or to make it less troublesome for the speaker, as in the case of doublespeak. The deployment of euphemisms is a central aspect within the public application of political correctness.
It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers. Some euphemisms are intended to amuse.
When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms may be used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. Sometimes, using euphemisms is equated to politeness. There are...
less
