FBL Financial Group, Inc. (NYSE: FFG) is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
The company is permitted to use the logo of the Farm Bureau.
It is based in Des Moines, Iowa. As of 2006 it has 2,011 exclusiv...
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FBL Financial Group, Inc. (NYSE: FFG) is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
The company is permitted to use the logo of the Farm Bureau.
It is based in Des Moines, Iowa. As of 2006 it has 2,011 exclusive agents through the Farm Bureau channel and 18,849 independent agents through EquiTrust.
The company traces its history to the Great Depression in the 1930s when the Iowa chapter of the Farm Bureau established the Farm Bureau Mutual Insurance Company in 1939 to meet the insurance needs of its farmers.
The Farm Bureau Life Insurance Company (the biggest component) was founded as Iowa Life Insurance Company on October 30, 1944 and opened for business in 1945.
Over the years various Farm Bureaus folded their state insurance companies into the...
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