Flying Fish Records is a Chicago-based eclectic blues and country record label. It was founded in 1974 by Bruce Kaplan, former president of the University of Chicago's Folklore Society.
Flying Fish played a major role in bringing traditionally oriented American music to a wider audience in the 1970s. At the time Kaplan started the label, most similarly oriented companies produced albums with decidedly "homemade" packaging (e.g. cover art, etc.) a...
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Flying Fish Records is a Chicago-based eclectic blues and country record label. It was founded in 1974 by Bruce Kaplan, former president of the University of Chicago's Folklore Society.
Flying Fish played a major role in bringing traditionally oriented American music to a wider audience in the 1970s. At the time Kaplan started the label, most similarly oriented companies produced albums with decidedly "homemade" packaging (e.g. cover art, etc.) and marketed the albums to a relatively narrow audience of aficionados. Kaplan realized that music of this sort had the potential to reach a wider audience, but needed to be packaged in a professional manner; people not already devotees were unlikely to take a chance on something that did not look like it came from a "real" record company. Kaplan also invested in broader promotion of the music (wide provision of albums to radio; targeted advertising to back up tours). Essentially, he located a niche between the hit-based promotion model of the...
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