Fred Seibert (born September 15, 1951) is a television and film producer, and an entertainment executive who has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks; he owns Frederator Studios. He's been at the nexis of media innovation for 30 years, responsible for breakthroughs in cable television, animation, and the internet. Seibert was MTV's first creative director and guided its unique voice and visual identity, c...
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Fred Seibert (born September 15, 1951) is a television and film producer, and an entertainment executive who has held leading positions with MTV Networks, Hanna-Barbera, and Next New Networks; he owns Frederator Studios. He's been at the nexis of media innovation for 30 years, responsible for breakthroughs in cable television, animation, and the internet. Seibert was MTV's first creative director and guided its unique voice and visual identity, creating hundreds of promotions, advertisements, and station IDs for the channel, responsible for a rethinking of how television channels promoted themselves. He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant.
In 1985, with partner Alan Goodman at Fred/Alan Inc., Seibert successfully overhauled the then-floundering children's cable channel Nickelodeon, moving it from worst to first in the ratings; and conceived and executed the Nick-at-Nite concept. Fred/Alan...
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